Building A Keyword List For A New Campaign
So you are getting ready to start a new campaign and your building your PPC keyword list. What is your first step? How do you go about building the perfect keyword list to maximize your profits? Well I hear a lot of people talking about how they have 10,000 keywords and some even talk about having even more. Well let me be the first to tell you this is not how I go about it. Have you ever tried going through 10,000 keywords to cancel out the non converting one? Not too much fun my friend.
There are programs out there such as wordtracker or Wordze, but I’m really not a big fan. There are just as effective ways to build a great keyword list without spending a bunch of money if you are a newbie. I get quite a few keywords from just using the keyword tool on Google Adwords. The other way I like to do things especially when I am familiar with the topic is to use good old word pad and just write them out on my own. You can cover not only broad keywords but you can also start doing the long tail ones.
If you are not familiar with the meaning between short tail and long tail keywords here is a quick description. Short tail keywords are very broad based. If you are marketing diet pills a short tail keyword would be, “Diet Pills.” On the other hand a long tail keyword could be, “Cheap Acai Berry Diet Pills.” Generally your long tail keywords are cheaper but also get you less traffic. They do have a higher conversion rate because they are more focused and there is a higher chance your visitor is ready to buy.
So the next time you are starting a new campaign try coming up with your keyword list on your own. The chances are if you have a list that is 10,000 keywords long about 70% of them will never get a click.
What is Quality Score?
For those of you who are not new to PPC marketing this might not be news to you. For those of you who are newbies, this will be helpful and maybe even help save you money. I was recent;y readying another super affiliates blog, Jonathan Volk, and he found a good post on a forum. These are just a few popular FAQ about quality score and what it means for your PPC campaigns. I have included my answers
1. Am I correct that, Quality Score = Relevant to Keyword (for Ad & landing page) + CTR?
Yes this is the main idea behind the concept. Google, Yahoo, and Microsoft all have their own algorithm, but the main idea for a good quality score is that both the landing page and the text on the ad need to be focused towards the keyword you are bidding on. The other main component it your Click Through Rate (CTR). This is how often your ad gets clicked on compared to the number of times it is displayed.
2. Is Quality Score sticked to Account, Campaign, AdGroup, Ad or Keywords?
From what I have learned your quality score can affect you on a keyword level and also on a adgroup level. This is where having tight targeted adgroups comes in handy.
3. Where can I check the Quality Score?
In Google Adwords these is a button next to each keyword and they have assigned a score from 1-10. In my opinion if you are below 7 you have real work to do.
4. If I had a AdGroup with Low Quality Score, will it affect another AdGroup in the same Campaign?
From what I have experienced, no. I have had campaigns with some low quality scores but others have done just fine.
5. What should I do if my Quality score is dropped to very LOW? Should I delete the AdGroup and create another?
Well you can try reworking the landing page to be more optimized but I have found that it can take google awhile to readjust your quality score. My suggestion is to set up and new domain name and just copy your improved landing page to that domain and then create a new ad campaign. It will be must faster than waiting for Google to get around to re-evaluating.
So these are just a few of the major FAQ on quality score. I hope this has given you a little better idea on how to advance.
PPC Marketing With Yahoo Search Marketing
When it comes to Affiliate Marketing I do a lot more of my work via SEO than I do PPC. The work I do with PPC I am a big fan of Yahoo Search Marketing, also known as “YSM.” I know this is not what a lot of other affiliates talk about but this is my own personal opinion. Do I use Google Adwords? Of course I do. I just prefer Yahoo.
So you’re probably wondering why I like Yahoo so much. Well even though it is only the #2 search engine behind Google I still seem to get a lot of targeted traffic. I also get 100% of that traffic for much less on a cost per click basis than I receive from google. I am always looking for ways to increase my margins.
A couple of things that you need to know when starting a campaign with Yahoo are that you need to make sure you set up highly targeted ad groups. Instead of adding all of your keywords into a few different ad groups, create a whole bunch of ad groups with a few keywords in each. I find this a lot easier to do when it comes to scaling the profitable keywords and getting rid of ones that don’t convert.
The second thing to remember when setting up a campaign is that you always want to start bidding high and then bring it back after time. The reason why you want to start out bidding high is because that will let you get in the door with yahoo for the campaign and let you get shown on the front page. This will give them time to assign you a quality score and then you can start bring your bids back down. When I start running a campaign I rarely ever turn a profit right off the start. My goal is to be able to break even at a higher bid. Then once I have brought the bid back down a little after I have attained a good quality score then I need to start seeing a profit to keep running the offer.
