Email Marketing Information

So I have been thinking about all the junk email I have been getting in my email box lately and it has lead me to write a little bit about email marketing.  Being a marketer i know what all of the big niches are now so I find it pretty funny when I wake up and go through my email and find 14 emails on how I can lose weight with Acai Berries.  

I have done a little bit of email marketing but its not my favorite thing to do.  Email marketing can be a very profitable method if done the right way.  Here are the three big things to think about before you start.

Relationships :  Build a strong relationship with your audience.  as a consumer I am going to be much more willing to buy a product from a friend of mine who recommends something than from a complete stranger.   For one of my sites I send out a weekly newsletter to my readers and I have done this for some time now so they associate myself as someone they can trust.

Over Reader Value:  When you try and push a product to your readers, make sure it is something relevant.   If my site is based on making money online it’s probably not the best idea to offer a new state of the art vacuum cleaner.

Pick a Quality Email Capture Program:  One of my favorite programs is Aweber.  Aweber is one of the biggest email capture programs on the market.  You can set up the auto responder to return any request and then you can set up to email the reader automatically on a monthly basis.