PPC Marketing With Yahoo Search Marketing

When it comes to Affiliate Marketing I do a lot more of my work via SEO than I do PPC.  The work I do with PPC I am a big fan of Yahoo Search Marketing, also known as “YSM.”  I know this is not what a lot of other affiliates talk about but this is my own personal opinion.  Do I use Google Adwords?  Of course I do.  I just prefer Yahoo.

So you’re probably wondering why I like Yahoo so much.  Well even though it is only the #2 search engine behind Google I still seem to get a lot of targeted traffic.  I also get 100% of that traffic for much less on a cost per click basis than I receive from google.  I am always looking for ways to increase my margins.

A couple of things that you need to know when starting a campaign with Yahoo are that you need to make sure you set up highly targeted ad groups.  Instead of adding all of your keywords into a few different ad groups, create a whole bunch of ad groups with a few keywords in each.  I find this a lot easier to do when it comes to scaling the profitable keywords and getting rid of ones that don’t convert.

The second thing to remember when setting up a campaign is that you always want to start bidding high and then bring it back after time.  The reason why you want to start out bidding high is because that will let you get in the door with yahoo for the campaign and let you get shown on the front page.  This will give them time to assign you a quality score and then you can start bring your bids back down.  When I start running a campaign I rarely ever turn a profit right off the start.  My goal is to be able to break even at a higher bid.  Then once I have brought the bid back down a little after I have attained a good quality score then I need to start seeing a profit to keep running the offer.